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(The blog) · by the neo optic team

Plainly put.

Honest answers to the questions businesses actually ask about the web - forms, lifespan, maintenance, cost, speed, ownership and the platform question - written in Norwich, in plain English, twice a month.

Featured · Usability

Forms, done properly

An invisible space should not cost you an enquiry. How web form validation should handle real names, UK postcodes and useful error messages, plus a ten-minute test for your own form.

5th September 2026 · 15 min read
Money & honesty

How long should a website last?

The design may age in five to eight years. What usually forces the rebuild is less visible: end-of-support dates, a dependency stack that cannot move, or nobody left who knows how the site was built.

26th August 2026 · 10 min read
Security

What should website maintenance include?

Patches, backups, restore tests, monitoring, renewals and a named response. A free checklist for finding out whether the monthly line item is real maintenance or just reassurance.

26th August 2026 · 9 min read
Accessibility

Do accessibility widgets actually work?

The little button in the corner and its panel of switches. What an accessibility overlay actually does to your website, what it does not, and where UK law leaves you if you buy one.

4th August 2026 · 11 min read
Security

Is my WordPress site safe?

A flaw in WordPress core let anonymous attackers take over sites with no login and no plugins installed. What to do today - and the harder question about who patches your site.

30th July 2026 · 10 min read
Accessibility

Accessible web design in Norwich and Norfolk

What accessible web design actually means, who legally needs WCAG 2.2 AA in Norfolk, and five free checks to tell whether your own site measures up.

14th July 2026 · 9 min read
Money & honesty

How much does a website cost in Norfolk?

The question every business types into Google and almost no agency answers in figures - the real ranges, what moves the number, and where cheap quietly becomes expensive.

13th July 2026 · 5 min read
Money & honesty

Wix vs bespoke: the five-year bill

Wix wins year one, every time. But run the numbers to year five - subscriptions, apps, transaction fees, and the rebuild when you outgrow it - and the cheap option changes name.

13th July 2026 · 5 min read
Performance

Why is my website slow?

Nine times out of ten it is one of five suspects - oversized images, script bloat, crowded hosting, missing caching, or a theme doing too much. Here is how to check yours for free.

13th July 2026 · 4 min read
Ownership

Do you actually own your website?

Three things to check before you assume: whose name is on the domain, whether your content can export, and whether your site could ever leave its platform. Many owners fail the first one.

13th July 2026 · 4 min read

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