Norwich, England · building for the web since 2000
We don't assemble websites. We build.
Websites, platforms and shops - hand-made in Norwich on OliveCore, our own engine. No page builders. No plugin stack. Nothing rented.
Same team. Same tech.
Most agencies pick a lane. We never did. The bar on St George's Street gets the same team and the same tech as our multinationals - that's the whole point.
A mission-critical platform we engineered runs daily operations for a multi-billion-dollar global security company - and has done for twelve years straight.
Trusted daily · 12 yearsAirlines, wine merchants, investment platforms, national retailers - 26 years of brand work you would recognise from your own high street and inbox.
Since 2000Norfolk bars, restaurants, farms and trades. The same craft and the same engine that serve global brands, sized and priced for a local business.
Norwich rootsCase systems, memory forums and donation platforms for causes close to home - built with love, supported for the long haul.
Built with love ♥26 years of good company.
Some of the amazing clients and friends we've worked with over the years.
- (001)Virgin Atlantic
- (002)Hargreaves Lansdown
- (003)Charles Tyrwhitt
- (004)Serco
- (005)Naked Wines
- (006)Everest
- (007)Crisis24
- (008)Collinson Insurance
- (009)Safestyle Window
- (010)Laithwaite's Wine
- (011)UEA Students Union
- (012)Visit Norfolk
- (013)Paddy & Scott's
- (014)The Pure Gold Company
- (015)Norfolk County Council
- (016)Falcon Tower Cranes
- (017)Visit Norwich
- (018)Suffolk Coast DMO
- (019)Virgin Wines
- (020)World Drinks Awards
- (021)AF Group
- (022)Thurlow Nunn Group
- (023)Signs Express
- (024)Hertfordshire Community Foundation
- (025)melt London
- (026)The Base
- (027)Altacor
- (028)Media Managers
- (029)Spring Farm Systems
- (030)London LHD Centre
- (031)Odd Socks International
- (032)Pitchford Estate
- (033)DSL
- (034)Sandra Reynolds
- (035)Carter Accommodation
- (036)Intouch Systems
- (037)East Coast Production
- (038)P Tuckwell
- (039)Lukkien
- (040)HGS Plumbing Gas Heating
- (041)Out and About
- (042)St Nicholas House
- (043)Collett School
- (044)Forest House
- (045)St Luke's School
- (046)Donalds Group
- (047)Get on the Soapbox
- (048)Nelson's Journey
- (049)Norfolk Heart Trust
- (050)Nansa
Four things, done properly.
No mega-menu of services. Everything we make falls into one of these - each card carries real proof, not promises.
Websites that work hard
Designed and hand-built to convert visitors, not to win us design awards. Fast, accessible and easy for your team to run.
PROOF: a 65-branch site with locator tools and layered CMS permissions - delivered and supported.
Platforms & systems
CRMs, case systems, provider databases, member portals - the software behind the website, built to fit how you actually work.
PROOF: our CRM "changed the way we work" - a charity chief executive, quoted below.
E-commerce that sells
Shops that are a pleasure to buy from and to manage - product ranges, offers, fulfilment and the marketing to match.
PROOF: full e-commerce for a high-profile coffee retailer, supported since launch.
SEO & marketing
Search, paid ads, copy and social that pull in the right people - measured against enquiries and sales, not vanity numbers.
PROOF: "measurable growth" - a national group's marketing manager, in his own words.
Ours. Not rented.
This site runs on OliveCore - our own platform, engineered in Norwich and owned outright. The same engine behind twelve years of uninterrupted, mission-critical service for a global security company.
Every line is ours - nothing to break on someone else's update day.
A decade-plus of daily, mission-critical service. Security is a habit, not a feature.
Edit everything yourself, without a manual or a support ticket.
WCAG AA is the floor, not an upsell. Try the toolbar, top right.
No framework bloat to fight. Pages that load before doubt sets in.
View source on this page. Go on - our competitors do.
$ view-source:neooptic.com // no page builders were harmed
Build on it with us
In their words · real client quotes
I would highly recommend neo optic; their interpretation of our brief, our brand and the functionality of our site was exactly right. They were driven, dedicated and shared our passion and vision for the final result.
The CRM has changed the way we work... As well as meeting our original vision, neo optic have been brilliant in responding to requests for change as our processes evolve.
Translating our business objectives into a clean, powerful and engaging website has helped deliver measurable growth... I would highly recommend Kris and his team.
We used neo optic for the complex development of our new website which included over 65 individual branch pages... The team provides a comprehensive service including design, advice and guidance.
They have succeeded in taking on an extremely complex beast and not only make it cleaner and considerably more efficient, but have also ensured that it is... immeasurably more future-proof. They have done this with patience and grace.
I have found the neo optic team to be a pleasure to work with... by that I mean I actually look forward to meetings with them!
A lot of companies claim to be innovators in their field, but few can actually back up their claims - neo optic have proven themselves time and time again.
neo optic developed and built our database / record-keeping system. This is clear, reliable and able to be changed over time... Thanks for the great work!
Totally reliable, hard working, always do what they promise and more... They always seem to do more than you pay them for.
neo optic provide quick, simple, cost effective solutions to website development. They are approachable, flexible, logical and a pleasure to work with!
Working with neo optic is always a pleasure, they keep things simple and deliver the perfect end result. Our new website has delivered on every level and has been very well received by our customers.
