(Creative) · branding & logo design
Remembered, not just seen.
A logo is an afternoon's work in a generator - and a lifetime's work everywhere else. We design identities that hold together on your site, your van and your invoices, and stay recognisable for years.
A brand is not a logo. It is the whole system that makes you recognisable before a word is read.
We have designed identities alongside the websites that carry them for twenty-six years. Building both under one roof means your brand and your site never drift apart - the identity is not a PDF that gets forgotten, it is live in the thing your customers actually visit.
The whole identity.
(An honest question)
A logo for fifty quid?
You can buy a logo for fifty pounds - or fifty pence, if an AI generator is having a sale. And honestly, for a weekend market stall, that might be all you need. But look at what arrives: a mark nobody checked for uniqueness, drawn once at one size, owned ambiguously, with no system around it. The first time it meets a sign writer, an embroiderer or a tender document, it falls apart.
A designed identity is checked, tested at every size, delivered in every format, and wrapped in a system that keeps you consistent for years. The fifty-quid logo costs fifty quid every time it fails.
Designed, not generated.
From brief to brand.
Your business, your market, your ambitions - and what the current identity is doing for or against you.
Distinct routes explored properly and presented honestly - with our recommendation and the reasoning behind it.
Together, until it is right - tested at every size and in every context it will actually live in.
Every format you will ever need, plus the guide that keeps you consistent long after we hand over.
