(Digital marketing) · the joined-up view
Joined up, on purpose.
Search, advertising, social and brand pull hardest when they pull together. The specialisms live on their own pages - this is where the thinking joins up.
A beautiful site nobody finds is a gallery with the lights off.
Integration here is structural, not a slide in a pitch deck: the people doing your SEO built your website, the ads land on pages we engineered, and the social wears the identity we drew. Every channel answers to one plan - and one phone number.
The pieces.
(An honest question)
One plan or five vendors?
Fragmented marketing is the norm: one firm for ads, another for SEO, a freelancer for social, a designer somewhere in the past. Each optimises its own slice, nobody is accountable for the whole, and the slices quietly work against each other.
To be fair, dedicated specialists exist for a reason - at a certain scale, a shop per channel can be right. But for most local and regional businesses, coherence beats a committee: every channel answering to one plan, from the team that built the thing all the channels point at.
One plan, one phone number.
