Franchising

A tailored approach to Web Design and Digital Services for Franchising Businesses. neo optic understand that this sector needs a focus on maximising success for both the Franchise owners and the Franchisee's.


Franchising is a very complex area that when handled correctly can be very rewarding.
Franchisors often provide a lot of help and support to franchisee's which is valuable and ensures that things like site layouts and designs are both effective and consistent with the brand. Some franchisors are even responsible for marketing the franchisee's business, recruiting/training staff, supplies contacts and much more.
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We at neo optic have been fortunate enough to work with some of the biggest and best Franchisors in the UK. Through working with them and understanding their aims we have come to realise how much difference a custom built website and content management system can make to these companies.

One of the things our clients in this industry really value is our easy to use admin areas. The feedback we have had is that allowing franchisee's to manage their own pages has been incredibly useful and saved a lot of admin time. Before it was taking them a lot of time to have to update pages for franchisee's and they were finding that their support was needed more often.
Having a custom built admin area has proved to be one of the most valuable aspects of the service we provide to Franchisors, and Franchisees are certainly benefitting as a result as well. Naturally when you allow franchisee's to manage their own pages and access the website it is key to be able to limit certain aspects of what franchisee's are able to do and ensures that the brand remains strong across all franchise pages.

As well as saving time enabling franchisee's to manage their own pages provides an added value for the website itself. Each franchisee can effectively have their own website which will be really high quality, strengthening the brand and can prove an inestimable tool to increase their own success.

What can we do for your business?

If you are interested in finding out what we could do for you please get in touch below. Or if you prefer you may wish to browse some of our work for other companies in this industry first.
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Our Work
Don't just take our
word for it
Totally reliable, hard working, always do what they promise and more. Great value for money for such high quality work and excellent at working collaboratively with you to develop and improve your digital real estate. They always seem to do more than you pay them for and have a really healthy balance between process and proactivity.
Mark Harvey
The collaborative working style and undisputed industry knowledge of neooptic has enabled us to craft a website that is easy to use, easy to understand and easy to manage. Translating our business objectives into a clean, powerful and engaging website has helped deliver measurable growth whilst supporting AF as it evolves from analogue to digital. I would highly recommend Kris and his team.
Tom Carter, AF Group Marketing Manager
I can only say it is a pleasure working with neo optic. From the initial brief to provide a transactional website for the Josef Seibel Group in the UK through to the continued support of the site at this current time, neo optic have consistently and professionally delivered to time and cost whilst responding to queries and amendments in a manor far above both my expectation and experience.
Martin Ingram, Managing Director
We've been using neo optic for about a year, and in that time our visibility and traffic from search engines has increased dramatically. Clicks from our most important key terms have increased by more than 230%. This has definitely been the best return on marketing spend we've seen for some time.
Nick Dover, Laithwaites.co.uk
We used neo optic for the complex development of our new website which included over 65 individual branch pages and branch locator tools, a wide range of products and services pages and sophisticated content management system permissions. The team provides a comprehensive service including design, advice and guidance and have continued to support us with on-going development and user journey improvements.
Lauren Catchpole, Digital Marketing Executive
neo optic provide quick, simple, cost effective solutions to website development.
They are approachable, flexible, logical and a pleasure to work with!
Annie Willey, Brand Manager