E-commerce

Combining intelligent web design and effective digital marketing to make sure that your e-commerce site is built to achieve your aims.

It is essential that an e-commerce site be designed and built by experts, not just in programming and front-end development, but also digital marketing and SEO.


What matters to search engines?


For the site to rank well it should have clean code, relevant content and provide excellent user experience (UX).

The aim should always be to make it as easy as possible for your customers to find what they're looking for and make a purchase. In order for this to happen we recommend an integrated approach, using web developers and digital marketers to create strategies designed to make your site as valuable as possible.
To achieve conversions (ie. to sell products) your site will need to be visible for relevant keywords and bring in the right traffic – the users who really want to buy your products or services. This is why a good online marketing campaign, whether that be Search Engine Optimization (SEO), pay per click (PPC) or even social media marketing, is essential to the success of an e-commerce site.

Just a few of our e-commerce clients

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A simple and effective e-commerce platform


Due to their size and complexity it can take a lot of work and expertise to build a quality e-commerce site that will perform as soon as it is launched. We have the experience to help you make sure your e-commerce site is effective from day one.

Not only that, it can also be a lot of work to run an e-commerce site on a day-to-day basis. Our custom built CMS admin areas will be designed to make the running of the site as easy for you as possible so you can focus on other aspects of your business.

Don't just take our
word for it
I would highly recommend neo optic; their interpretation of our brief, our brand and the functionality of our site was exactly right. They were driven, dedicated and shared our passion and vision for the final result and we are delighted with the site they have delivered. Their support in maintaining and continuing to develop the site since launch has continued at the same high standard.
Jess Palmer, Paddy & Scotts
Kris and his team at neo optic have worked with us to redevelop whiskymag.com over the past few months. They have succeeded in taking on an extremely complex beast and not only make it cleaner and considerably more efficient, but have also ensured that it is more manageable, more user friendly and immeasurably more future-proof. They have done this with patience and grace. I wouldn’t hesitate to recommend them.
Anthony Denny, Paragraph Publishing
I can only say it is a pleasure working with neo optic. From the initial brief to provide a transactional website for the Josef Seibel Group in the UK through to the continued support of the site at this current time, neo optic have consistently and professionally delivered to time and cost whilst responding to queries and amendments in a manor far above both my expectation and experience.
Martin Ingram, Managing Director
We have worked with Kristian and his team for several years now. He built our website from scratch, interpreting our specification and design ideas. A clean, well designed site incorporating extensive ecommerce was created in an impressive timescale. neo optic answer all our website design and function queries quickly and efficiently at nearly all times of day and night! We have built up a good relationship with neo optic and would recommend them for any website including those that require complicated e-commerce elements.
Louise Nason, Melt Chocolates